Q: What are handbills?

A: Handbills are flyers, usually A4 (8.27" x 11.69") or B5 (6.9" x 9.8") international paper sized, that were given out in shops in Japan to promote the release of an upcoming game, system, or accessory.  Handbills are beautiful pieces of Japanese art, and typically included the release date, price, screenshots and other information.